About Us

At ESD, we make self-defence and de-escalation approachable and accessible for all, preparing you for everyday scenarios.

Our Mission

At Everyday Self Defence (ESD), our mission is simple: to provide your team with the skills, confidence and knowledge to navigate conflict and stay safe in an unpredictable world. We are dedicated to helping organisations across all sectors create safer, more supportive working environments through our practical, tailored training solutions that can be used by everyone, everyday.

We call this the ESD Safer Staff approach.

Our Story

ESD was founded on the belief that everyone deserves to feel safe at work. From healthcare professionals managing patient aggression to lone workers navigating unfamiliar environments or office workers facing workplace conflict, we understand the unique challenges people face in their roles.

Drawing on years of experience in conflict resolution and workplace training, we've brought together the most effective techniques from globally recognised self-defence systems and combined them with the latest research in de-escalation, conflict resolution and behavioural science. The result is a set of practical, inclusive training courses designed for real people facing real-world challenges - in the workplace, travelling to or for work, and in their everyday lives.

Our unique blend of frontline experience, academic insight and hands-on methodology ensures that our training isn't just nice to know, it's actionable. We empower individuals and teams with the skills and confidence to prevent, manage and resolve conflict effectively, especially at the moment when it can make the difference.

What Set Us Apart
Tailored Training for Every Sector

We don’t believe in a one-size-fits-all approach. Our training is customised to meet the specific needs of different industries, whether it’s corporate offices, public sector roles or frontline healthcare environments.

Real-World Expertise

Helping corporate teams handle client conflicts, reduce stress and maintain a safer, more productive office environment.

Hands-On and Engaging

Helping corporate teams handle client conflicts, reduce stress and maintain a safer, more productive office environment.

Focus on Prevention

Helping corporate teams handle client conflicts, reduce stress and maintain a safer, more productive office environment.

Who we are
Meet our founders
Jon Bullock

Jon has over 18 years of experience in the field of self-defence and personal safety having served in the British Army, Royal Military Police, Close Protection Unit and in the private security sector.

Jon has taught and studied physical defensive tactics, conflict communication and de-escalation training across the world and is now considered a subject matter expert. He advises and delivers training around the world for Corporate Entities, Governmental Departments, Law Enforcement Agencies and Military Units.

Marc Nohr

Marc has over 30 years of experience advising many of the world’s biggest companies. Having studied at Oxford and London Universities, as well as London Business School, he is also member of Harvard’s Institute of Coaching. His areas of interest include neuro-linguistics, behavioural psychology, communications and leadership.

He is Chairman of several companies including in the fitness and wellness space. He is also a qualified Krav Maga instructor and has taught self defence for almost 20 years.

Safer Insights

Our coaching teams

ESD's coaching team comprises of experienced coaches, each selected for their extensive backgrounds in self defence, de-escalation and conflict resolution. All our coaches complete our Master Coach Programme to qualify to teach our courses.

Our advisory board

ESD is supported by an advisory board of experts in the fields of conflict resolution and physical self defence training from around the world.

01
Rory Miller (USA)

Rory Miller is a seventeen-year veteran Corrections officer with the Multnomah County Sheriff’s Office in Portland, Oregon. Rory is best known as the author of Meditations on Violence and Facing Violence which are widely regarded as some of the most informative and thought provoking publications on the subject of the comparison between training, and real world violence. Rory is a globally respected expert in the subjects of conflict and violence and has delivered training and key notes all over the world.

02
Tammy Yard-McCraken (USA)

Dr Yard-McCraken is a psychotherapist with a doctorate in psychology. She also holds a Master's Degree in Professional Counselling and is a Licenced Professional Counsellor. Tammy is the owner of US-based Personal Defense Industries (PDI) and provides training and instruction for private companies, international safety & security organisations, and non-profit groups serving populations at high risk for violence.

03
Eyal Yanilov (Israel)

Eyal Yanilov is best known for the modernisation of Krav Maga, the Israeli system of self defence. He is well known for being the first to offer Krav Maga training outside of Israel.  His training organisation, Krav Maga Global is the largest in the world and he has authored a number of best-selling books on both practical self defence and mindset for self-protection.

04
Daniel Killeen (UK)

Daniel Killeen is a former Metropolitan Police Officer with 25 years of experience. During his service, he delivered defensive and officer safety training to uniformed officers and specialist operations teams. Daniel was also part of the Officer Safety Lead Team responsible for designing, delivering and reviewing all Police safety training.

Why Choose ESD?

At ESD, we understand that workplace safety isn’t just about ticking a box, it’s about protecting people. Our commitment to delivering tailored, practical training that meets the real needs of your team is what makes us stand out. With ESD, you get more than just training – you get a partner dedicated to helping you create a culture of safety and confidence.

Get in Touch
Our Courses

General Courses

ESD Safer Staff
De-Escalation Training

Equip your team with techniques to defuse tense situations and prevent conflicts from escalating.

ESD Safer Staff
Self Defence Training

Provide employees with practical self-defence skills tailored for the corporate environment.

ESD Safer Staff
Self Defence For Women

Empower female staff with strategies and techniques to enhance their personal safety.

ESD Safer Staff
Customised Training

Develop bespoke training programs addressing your organisation’s unique safer staff challenges.

Client Testimonials

Testimonial
"The course was delivered with excellence and it gave my team the confidence they needed to be able to deal with challenging behaviour in a safe and controlled way."
Service Manager, Tokio Marine HCC
Testimonial
"The instructors were fantastic, extremely friendly and approachable, and their knowledge was fantastic. Very encouraging and patient! This is the best course our company has ever provided for us!”
Field Technician, Virgin Media O2
Testimonial
"If you are looking to develop and improve the skills of your security team then I can highly recommend Everyday Self Defence as a training provider. The trainers are clearly very knowledgeable with a wealth of experience. The team learned a lot and they really enjoyed it, especially the practical work."
Security Manager, Fishmongers Hall
Testimonial
"Being a lone worker you leave yourself open to numerous circumstances where you can be attacked injured just for being in the wrong place at the wrong time some of the techniques are some but effective regardless of size or strength"
Ronnie B, Virgin Media O2
Testimonial
"I found the de-escalation training with Everyday Self Defence interesting and relevant. The information was presented in a matter of fact way making it accessible and the learning process enjoyable. I would recommend it to anyone to help navigate the ups and downs of daily life"
Mid & North East Essex, Mind
Testimonial
"We approached ESD to provide conflict resolution training for our public sector staff, addressing the challenges of front-facing roles. They customised the training to suit the needs of each department. Feedback from trainees was overwhelmingly positive. We wouldn't hesitate to engage ESD again in the future."
Head of Community Safety & Corporate Security, Enfield Council
Testimonial
"I approached ESD for a level of specificity and expertise to upskill our staff to deal with conflict. I would not hesitate in using ESD again to fulfil our training needs!"
Head of Corporate Security, Enfield Council
Testimonial
"The instructors were fantastic, extremely friendly and approachable, and their knowledge was fantastic. Very encouraging and patient!"
Field Technician, Virgin Media O2
Testimonial
“I would recommend this course to anybody, to boost their confidence and their skills to keep themselves safe.”
Team Member, SKY

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Ready to make your workplace safer? Contact us today to learn more about our training programmes and how we can help you protect your staff.

Contact Us