About Us
At ESD, we make self-defence and de-escalation approachable and accessible for all, preparing you for everyday scenarios.
At Everyday Self Defence (ESD), our mission is simple: to provide your team with the skills, confidence and knowledge to navigate conflict and stay safe in an unpredictable world. We are dedicated to helping organisations across all sectors create safer, more supportive working environments through our practical, tailored training solutions that can be used by everyone, every day.
We call this the ESD Safer Staff approach.
ESD was founded on the belief that everyone deserves to feel safe at work. From healthcare professionals managing patient aggression to lone workers navigating unfamiliar environments or office workers facing workplace conflict, we understand the unique challenges people face in their roles.
Drawing on years of experience in conflict resolution and workplace training, we've brought together the most effective techniques from globally recognised self-defence systems and combined them with the latest research in de-escalation, conflict resolution and behavioural science. The result is a set of practical, inclusive training courses designed for real people facing real-world challenges - in the workplace, travelling to or for work, and in their everyday lives.
Our unique blend of frontline experience, academic insight and hands-on methodology ensures that our training isn't just nice to know, it's actionable. We empower individuals and teams with the skills and confidence to prevent, manage and resolve conflict effectively, especially at the moment when it can make the difference.
We don’t believe in a one-size-fits-all approach. Our training is customised to meet the specific needs of different industries, whether it’s corporate offices, public sector roles or frontline healthcare environments.
Helping corporate teams handle client conflicts, reduce stress and maintain a safer, more productive office environment.
Helping corporate teams handle client conflicts, reduce stress and maintain a safer, more productive office environment.
Helping corporate teams handle client conflicts, reduce stress and maintain a safer, more productive office environment.
Jon has over 18 years of experience in the field of self-defence and personal safety having served in the British Army, Royal Military Police, Close Protection Unit and in the private security sector.
Jon has taught and studied physical defensive tactics, conflict communication and de-escalation training across the world and is now considered a subject matter expert. He advises and delivers training around the world for Corporate Entities, Governmental Departments, Law Enforcement Agencies and Military Units.
Marc has over 30 years of experience advising many of the world’s biggest companies. Having studied at Oxford and London Universities, as well as London Business School, he is also member of Harvard’s Institute of Coaching. His areas of interest include neuro-linguistics, behavioural psychology, communications and leadership.
He is Chairman of several companies including in the fitness and wellness space. He is also a qualified Krav Maga instructor and has taught self defence for almost 20 years.
Our coaching teams
ESD's coaching team comprises of experienced coaches, each selected for their extensive backgrounds in self defence, de-escalation and conflict resolution. All our coaches complete our Master Coach Programme to qualify to teach our courses.
Our advisory board
ESD is supported by an advisory board of experts in the fields of conflict resolution and physical self defence training from around the world.
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Rory Miller is a seventeen-year veteran Corrections officer with the Multnomah County Sheriff’s Office in Portland, Oregon. Rory is best known as the author of Meditations on Violence and Facing Violence which are widely regarded as some of the most informative and thought provoking publications on the subject of the comparison between training, and real world violence. Rory is a globally respected expert in the subjects of conflict and violence and has delivered training and key notes all over the world.
Dr Yard-McCraken is a psychotherapist with a doctorate in psychology. She also holds a Master's Degree in Professional Counselling and is a Licensed Professional Counsellor. Tammy is the owner of US-based Personal Defense Industries (PDI) and provides training and instruction for private companies, international safety & security organisations, and non-profit groups serving populations at high risk for violence.
Eyal Yanilov is best known for the modernisation of Krav Maga, the Israeli system of self defence. He is well known for being the first to offer Krav Maga training outside of Israel. His training organisation, Krav Maga Global is the largest in the world and he has authored a number of best-selling books on both practical self defence and mindset for self-protection.
Daniel Killeen is a former Metropolitan Police Officer with 25 years of experience. During his service, he delivered defensive and officer safety training to uniformed officers and specialist operations teams. Daniel was also part of the Officer Safety Lead Team responsible for designing, delivering and reviewing all Police safety training.
At ESD, we understand that workplace safety isn’t just about ticking a box, it’s about protecting people. Our commitment to delivering tailored, practical training that meets the real needs of your team is what makes us stand out. With ESD, you get more than just training – you get a partner dedicated to helping you create a culture of safety and confidence.
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Ready to make your workplace safer? Contact us today to learn more about our training programmes and how we can help you protect your staff.
