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I was running a de-escalation session for retail staff recently. With the January sales in full flow, the timing felt apt – queues are longer, patience is shorter and staff take the brunt of it. I asked a simple question: “When things start to go wrong, what do you need to be most aware of?” I expected the usual answers. Body language. Tone. The customer who’s had a bad day and wants a target. Instead, one woman said, without hesitation: “My manager. ”It got a laugh – the kind you hear when something lands because it’s true. But she wasn’t joking.